Consultant Obstetricians. Podcast Series

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HIYOS GP Practice partnered with five consultant obstetricians and gynaecologists from Chelsea & Westminster and West Middlesex Hospitals. We deliver a women’s health awareness project—five video podcasts, supporting social media and blog content. The collaboration exemplifies primary-secondary care neighbourhood working, aligned with the NHS Long Term Plan.

We reached women with practical, clinician‑led information on pregnancy, fertility, menopause and women’s health services. The campaign produced 362 social posts, 87,000 impressions and 1,400 engagements; 74% of the audience were women.

How we did this — three‑stage approach

Listen

  • Reviewed local needs and demand using practice data, referral patterns and community feedback to identify priority women’s health topics. 
  • Monitored public‑facing interest via social analytics and identified information gaps affecting local women (including culturally specific needs).

Co‑create

  • Convened HIYOS clinicians, consultant obstetricians/gynaecologists and lived‑experience input to select topics, set objectives and ensure clinical accuracy. 
  • Co‑designed episode outlines and key messages with input from patients, community stakeholders and practice staff to ensure cultural relevance and practical utility. 

Innovate

  • Produced five video podcasts recorded on site, plus 362 social media posts and accompanying blog summaries to extend reach and accessibility. 
  • Edited and packaged content into short clips, show notes and shareable assets for multi‑channel distribution. 
  • Measured impact (87K impressions, 1.4K engagements, 74% female audience) and used feedback to refine messaging and future outreach.

Impact

Infographic summarising a women's health case study, featuring statistics such as 87,631 impressions, 1,410 engagements, 362 social media posts, and 10 video podcasts. Additionally, it notes that 74% of the audience were women.

Understanding Pre‑Diabetes in Pregnancy

Pre‑diabetes is a reversible warning stage with elevated blood sugar—especially important in pregnancy. Dr. Nadia Sajjad outlines early signs. She describes the role of HbA1c testing. In addition, she highlights the value of early referral to Diabetes Prevention Programs.

She offers culturally sensitive, practical advice on portion control, food swaps (e.g., smaller rice portions, wholemeal options), and daily activity to reduce progression to type 2 diabetes and protect maternal and fetal health. For women, the advice is similar — but with a few additional considerations:

What to Eat and Exercise During Pregnancy by a consultant


Evidence-based guidance on safe nutrition and physical activity for pregnant people. Topics include balancing whole foods, managing portion sizes, prioritising fibre and protein, limiting concentrated sugars and fruit juices, and incorporating regular gentle exercise and walking. Clinicians stress individualised advice and close monitoring for metabolic issues. Furthermore, they encourage working with dietitians to optimise outcomes for mother and baby.

How to Boost Your Fertility


Fertility consultant Dr. Kate McLaren and Dr. Tal Mahmud separate fact from fiction with practical, clinician-led fertility tips. These include lifestyle changes that support reproductive health, age-related fertility implications, and emotional coping strategies.

They advise timely investigations when trying to conceive and proactive fertility testing if referral delays are expected. Furthermore, they encourage structured pathways for couples seeking specialist care. The discussion emphasises evidence-based interventions and realistic expectations.

Bleeding in Pregnancy

A focused primer on early pregnancy bleeding outlines common causes and when to seek urgent care. It explains how clinicians assess risk to the pregnancy. Consultants explain clinical pathways including history-taking, ultrasound assessment, and monitoring. In addition, they offer guidance on emotional support and follow-up care for patients experiencing bleeding during pregnancy.

Women’s Health Inequality

Dr Dixit, a consultant obstetrician, shared an overview of systemic gaps in women’s health: under-researched conditions and misattributed or dismissed symptoms (e.g., painful periods) are key issues. Furthermore, there are disparities in outcomes and funding. The piece highlights collaborative efforts between HIYOS GP Practice and the hospitals to improve local women’s health through education, menopause awareness, integrated care pathways, and community engagement. Finally, it invites local women to get involved in shaping services.

Women’s health Podcasts

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